With many of us entering the real world shortly, I came across this article that has both interesting and helpful information to be aware of if you are looking for a job in Public Relations. As many of us are aware, the industry has been and continues to grow into something it never was even just ten years ago. It is important for those who are looking for a PR job to understanding the differences and similarities between the old and the new way the field works. Also, it is helpful to have a diverse knowledge base and understanding of the business world. PR professionals have to be aware of the different areas of social media and properly manage these connections. Finally, it is important to be aware of all different aspects of an organization and work with different departments to ensure the companies best image. Younger adults just coming out of college may be inexperienced; however they have the desire to learn and change with the field. These individuals are also more technologically savvy than older people in the field, giving them an upper hand. Even in a tough economy, there are still great opportunities available and people willing to do their best to accomplish their goals.
http://publicrelationsblogger.com/2010/05/public-relations-today-what-it-means.html
Monday, December 13
Social media not quite so social
In recent news, woman decided to spend 30 days in a storefront, only communicating through Twitter, Facebook and Skype. She is not allowed to leave and no one is allowed to go inside.
"Admitting social media can be a good thing for people who live in different states, Norin said it's gotten to the point where people do not do anything other than stay home to communicate with others."
"The experiment is being filmed by Norin's friend Josh Elliott who, like Norin, says he is not anti-technology. The goal, he says, is to inspire conversation about how social media affects people's lives."
Norin's thoughts, ""It interrupts luncheons. You see it, where we do that, we stop and answer text messages rather than just enjoy who we are with. Or people have to a get a photo of the luncheon and then post it on Facebook. It's like we need a Web presence to prove our existence."
I think this is an interesting case study as well as interesting to talk about but I would not be able to do that for 30 days.
http://ktar.com/?nid=49&sid=1357789
"Admitting social media can be a good thing for people who live in different states, Norin said it's gotten to the point where people do not do anything other than stay home to communicate with others."
"The experiment is being filmed by Norin's friend Josh Elliott who, like Norin, says he is not anti-technology. The goal, he says, is to inspire conversation about how social media affects people's lives."
Norin's thoughts, ""It interrupts luncheons. You see it, where we do that, we stop and answer text messages rather than just enjoy who we are with. Or people have to a get a photo of the luncheon and then post it on Facebook. It's like we need a Web presence to prove our existence."
I think this is an interesting case study as well as interesting to talk about but I would not be able to do that for 30 days.
http://ktar.com/?nid=49&sid=1357789
6 key skills for PR pros in 2011
As a public relations pro you must have a variety of skills to do your job succesfully. If you want to get information out to the general public you must understand that the people you are trying to impress are the editors and writers. They are the ones who decide if your story has credibility and merit, allowing the journalists to run them. The general public will only read what you have to say if you can convince these editors and writers it is newsworthy. Gregarious, an online communication website run by Greg Matusky has a variety of different tools for PR Professionals. One that I found extremely interesting was "6 Key Skills for PR Pro's on 2011."
1. Read. It sounds basic. But the best way to understand the media is to read it daily, hourly, and by the minute. Set up RSS feeds. Download media apps. Bookmark media favorites. Start each day with The Wall Street Journal, and end it with AP. Know the news and how it's reported. And learn journalism's standards of how information is gathered, vetted, and reported.
2. Write. Every day. All day, if you can. The key to improving writing skills is to write all the time. I started my career by writing a book. It took eight months at 14 hours a day, and required me to write, rewrite, edit, and write again each chapter. It was a crash course in writing that consumed more than 2,500 hours and gave me a jump start on the 10,000 hours needed to master any pursuit.
3. Get edited. Often and always. Even after a 25-year career in public relations, I make sure all of my work is edited, and edited heavily. Editing exposes weaknesses, improves clarity, and breaks lazy habits.
4. Stay current. This week, I had a chance to listen to the first Internet broadcast of a radio show -- an episode of NPR's "Science Friday" that first aired 20 years ago. Even then, the transformation was on. The Internet was a breaking story as thoughtful people considered how it would transform human communications. It has, and the pace has only quickened. The iPad, Google TV, next-generation blogging. They're all accelerating the rate of change, and causing us to learn more, more quickly, and try new things every day.
5. Learn instant re-prioritization. In our business, refresh rates hit quickly. Plan your work, but be forewarned. You have to be able to shuffle priorities in order to capitalize on breaking news, address client demands, and meet changing expectations.
6. Think more like a newsroom and less like an advertising agency. Public relations fails the moment bias is seen or promotion is obvious. We're the insidious few who control the story and tell it invisibly, without the crass hand of promotion. Think beats, news flow, and assignment. Forget about offers, come-ons, and schemes.
http://blog.gregoryfca.com/2010/12/10-key-skills-for-pr-pros-in-2011.html
1. Read. It sounds basic. But the best way to understand the media is to read it daily, hourly, and by the minute. Set up RSS feeds. Download media apps. Bookmark media favorites. Start each day with The Wall Street Journal, and end it with AP. Know the news and how it's reported. And learn journalism's standards of how information is gathered, vetted, and reported.
2. Write. Every day. All day, if you can. The key to improving writing skills is to write all the time. I started my career by writing a book. It took eight months at 14 hours a day, and required me to write, rewrite, edit, and write again each chapter. It was a crash course in writing that consumed more than 2,500 hours and gave me a jump start on the 10,000 hours needed to master any pursuit.
3. Get edited. Often and always. Even after a 25-year career in public relations, I make sure all of my work is edited, and edited heavily. Editing exposes weaknesses, improves clarity, and breaks lazy habits.
4. Stay current. This week, I had a chance to listen to the first Internet broadcast of a radio show -- an episode of NPR's "Science Friday" that first aired 20 years ago. Even then, the transformation was on. The Internet was a breaking story as thoughtful people considered how it would transform human communications. It has, and the pace has only quickened. The iPad, Google TV, next-generation blogging. They're all accelerating the rate of change, and causing us to learn more, more quickly, and try new things every day.
5. Learn instant re-prioritization. In our business, refresh rates hit quickly. Plan your work, but be forewarned. You have to be able to shuffle priorities in order to capitalize on breaking news, address client demands, and meet changing expectations.
6. Think more like a newsroom and less like an advertising agency. Public relations fails the moment bias is seen or promotion is obvious. We're the insidious few who control the story and tell it invisibly, without the crass hand of promotion. Think beats, news flow, and assignment. Forget about offers, come-ons, and schemes.
http://blog.gregoryfca.com/2010/12/10-key-skills-for-pr-pros-in-2011.html
Who Tweets?
Recently, Aaron Smith, Senior Research Specialist and Lee Rainie, Director of Pew Internet and American Life Project. This was their first project that examined twitter users on Who Tweets? They started off with an overview of Twitter and general information. "Eight percent of the American adults who use the internet are Twitter users."
This is the reason why did decided to focus on Twitter specifcally this time, "The message service Twitter launched on July 15, 2006 now claims tens of millions of users worldwide. It is one of the most popular online activities among tech enthusiasts and has become a widely used tool among analysts to study the conversations and interests of users, buzz about news, products or services, and announcements by commercial, non-profit, and government organizations."
Some of the groups who are notable for their relatively high levels of Twitter use include:
- Young adults: Internet users ages 18-29 are significantly more likely to use Twitter than are older adults.
African-Americans and Latinos: Minority internet users are more than twice as likely to use Twitter as are white internet users.
Urbanites: Urban residents are roughly twice as likely to use Twitter as rural dwellers.
Women and the college-educated are also slightly more likely than average to use the service.
Overall, observations related to users' personal or professional lives are the most popular types of updates, while location-based tweets and links to videos are the least commonly mentioned:
-72% of Twitter users in our sample say that they post updates related to their personal life, activities or interests. A total of one-in-five Twitter users (19%) say they post personal updates once a day or more.
-62% of those we queried said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.
-55% of these Twitter users share links to news stories. About one in ten (12%) do this at least once a day.
-54% of these Twitter users say they post humorous or philosophical observations about life in general, with 16% doing so on a daily basis.
-53% of these Twitter users use Twitter to retweet material posted by others, with 18% doing so on a daily basis.
-52% of these Twitter users send direct messages to other users, with 11% doing so on a daily basis.
-40% use Twitter to share photos with others, with 12% going so at least once a day.
-28% use Twitter to share videos with others. Fewer than one-in-ten Twitter users (8%) do this once a day or more.
-24% use the service to tweet their location, with 7% of users doing so on a daily basis
This information is really interesting, I like the way they break down thei nformation, by race as well as by different ways you can use Twitter and share and receive information.
Site:
http://pewresearch.org/pubs/1821/twitter-users-profile-exclusive-examination
What Journalists Want From Us
At an industry breakfast hosted by Businesswire a reporter from Assosciated Press handed out a Do's and Don't list for pitched the Assosicated Press. It has some really great insight...
1) DO some research and figure out the right AP reporter before you pitch a story. AP reporters have beats and AP also has national writers who specialize in certain areas, including business, entertainment, medicine, health, sports and lifestyles.
2) DO make sure your story pitch is national in interest and sharply focused. AP is for national and international news. Stories about 5K runs, bake sales and a new product developed by a local company aren’t AP stories — but they might be a better fit at another publication.
3) DO write succinct press releases, preferably with bullet points noting the time, place and date of the event and a FEW sentences explaining the “what” and “why” of the story. AP’s Orange County bureau receives hundreds of press releases each day by fax and email. Long winded pitches fall through the cracks.
4) DON’T shop your story around to multiple AP reporters at once. If one AP reporter turns down your pitch, its likely all AP reporters will turn it down. If a reporter can’t handle your pitch or it isn’t in their beat area but he or she thinks it has interest, the reporter will pass it along to the appropriate person. Please keep in mind, we talk to each other and pass along pitches all the time.
5) DO tell reporters that if (despite no. 4)you’re sending a pitch to multiple people within the AP. We are a huge organization and I have had many experiences where I begin a story based on a pitch, only to find out one or two other reporters in other bureaus have done the same thing. That will make reporters more cautious the next time you pitch something.
6) DON’T call to follow up on a pitch. If we are interested, we will call to let you know.
7) DON’T call about getting on AP’s daybook. All 13 Western states now have one daybook, which is compiled by our new regional headquarters in Phoenix. The daybook is dedicated to news events, such as government press conferences, court hearings, and other hard news events — not corporate releases.
DO take no for an answer. Nothing drives a reporter crazier than getting multiple pitches for the same story from the same person aftyer we’ve said no once, twice or even three times or having a spokesperson argue on the phone over a “no” response. If you accept a no this time, maybe the next time we work together. If you drive me nuts when I’m on deadline, that won’t happen.
9) If you really have a great story, DON’T wait until the day before, or even two days before, to pitch it. The best stories may require a week or more of planning and reporting. Too often, we receive pitches that could have been a good story for AP, but we are first notified of them the day of the event or the day before. That’s just enough time to turn around a story, alert all the editors, coordinate any video or photo coverage and edit the piece.
On this small list, there is definetly some things that we have learned about however, we have not discussed pitches. For my groups PR Plan one of our tactics is pitches. This information would be very helpful if we were to actually be sending out the pitches for our first time.
http://www.sportsinfo101.com/businesstips-topics/what-journalists-want-from-us
1) DO some research and figure out the right AP reporter before you pitch a story. AP reporters have beats and AP also has national writers who specialize in certain areas, including business, entertainment, medicine, health, sports and lifestyles.
2) DO make sure your story pitch is national in interest and sharply focused. AP is for national and international news. Stories about 5K runs, bake sales and a new product developed by a local company aren’t AP stories — but they might be a better fit at another publication.
3) DO write succinct press releases, preferably with bullet points noting the time, place and date of the event and a FEW sentences explaining the “what” and “why” of the story. AP’s Orange County bureau receives hundreds of press releases each day by fax and email. Long winded pitches fall through the cracks.
4) DON’T shop your story around to multiple AP reporters at once. If one AP reporter turns down your pitch, its likely all AP reporters will turn it down. If a reporter can’t handle your pitch or it isn’t in their beat area but he or she thinks it has interest, the reporter will pass it along to the appropriate person. Please keep in mind, we talk to each other and pass along pitches all the time.
5) DO tell reporters that if (despite no. 4)you’re sending a pitch to multiple people within the AP. We are a huge organization and I have had many experiences where I begin a story based on a pitch, only to find out one or two other reporters in other bureaus have done the same thing. That will make reporters more cautious the next time you pitch something.
6) DON’T call to follow up on a pitch. If we are interested, we will call to let you know.
7) DON’T call about getting on AP’s daybook. All 13 Western states now have one daybook, which is compiled by our new regional headquarters in Phoenix. The daybook is dedicated to news events, such as government press conferences, court hearings, and other hard news events — not corporate releases.
DO take no for an answer. Nothing drives a reporter crazier than getting multiple pitches for the same story from the same person aftyer we’ve said no once, twice or even three times or having a spokesperson argue on the phone over a “no” response. If you accept a no this time, maybe the next time we work together. If you drive me nuts when I’m on deadline, that won’t happen.
9) If you really have a great story, DON’T wait until the day before, or even two days before, to pitch it. The best stories may require a week or more of planning and reporting. Too often, we receive pitches that could have been a good story for AP, but we are first notified of them the day of the event or the day before. That’s just enough time to turn around a story, alert all the editors, coordinate any video or photo coverage and edit the piece.
On this small list, there is definetly some things that we have learned about however, we have not discussed pitches. For my groups PR Plan one of our tactics is pitches. This information would be very helpful if we were to actually be sending out the pitches for our first time.
http://www.sportsinfo101.com/businesstips-topics/what-journalists-want-from-us
Sunday, December 12
Best Career's of 2011: PR Specialist
U.S. New's.com named Public Relations Specialist as one of the top 50 careers to havein 2011. Over the next decade, PR specialists are predicted to have a strong growth as well as succesful careers. According to the labor department, employement of PR is expected to increase by more than 66,000 jobs (24 percent) between 2008 and 2018. So, for everyone graduating within the next few years you have a very positive future. One of the most well known PR Specialist is Robert Gibb's press secretary for the President Barack Obama. "This is one job that demands confidence for success, and an extroverted personality doesnt hurt."
The article discusses the money, upward mobility, activity level, stress level, education and preparation as well as real advice from real people in the PR Specialist field. This article is a great brief of what to expect when working in the PR field. It gives a great overview and summary and I beleive it is very accurate.
The list also includes, accountant, financial advisor and sales manager.
The article discusses the money, upward mobility, activity level, stress level, education and preparation as well as real advice from real people in the PR Specialist field. This article is a great brief of what to expect when working in the PR field. It gives a great overview and summary and I beleive it is very accurate.
The list also includes, accountant, financial advisor and sales manager.
usnews.com
The Importance of Opinion Leaders
While doing research for my Public Relations plan, I came across this interesting blog that discusses the importance of opinion leaders. Allie Tam, a guest blogger for an HIV campaign traveled to Madagascar to set up and HIV prevention project. Since her project is in Africa, she needs to understand the different laws, cultures and traditions so that she does not upset the locals. She must set up meetings with various opinion leaders such as Chef Region (the regional Chief), the government official responsible for overseeing all public activities,Chef Fokontanies in the 6 urban villages that we will be implementing the maternal HIV prevention project and many more. By speaking to these opinion leaders, Allie able to let them know how the project will work as to not interrupt their traditions and lifestyles.
"The Chefs will have a key role in the smooth running of the project, as they will support us identifying suitable women to attend our antenatal group and the launch of our project to the community."
"Our next visits will be to partner organizations to introduce the project and establish ways of supporting each other’s objectives, sharing information resources and monitoring data. Other meetings will be with the Presidents of the Women’s Associations that have been chosen to partake in our peer group educator training course and other health professionals such as local midwives, specialist doctors and sexual health workers that could assist with our training and service referral process."
"Activities cannot start until these courtesy visits have been paid and would cause an uncomfortable disruption to the traditions of fomba if they were. These visits can take time, but are vital to the overall success of any community-based project in south east Madagascar."
This article is a great example of what we have recently talked about in Prin/Prac class, Chapter 19 International Public Relations. The many challenges that one would face when working internationally such as languages, laws and culture.
Site: http://www.staying-alive.org/en/2010/10/azafady-opinion-leaders-needed/
Adidas PR in China
I came across this article that deals with public relations in China. I found it very interesting that so much of what we talk about in our PR classes is brought up not only in the real world but in other countries. Back in 1984 the Chinese Women’s Volleyball Team (CWVT) had great success at the Olympics, but since then has lost its popularity players performances decreased. Adidas is a CWVT sponsor and a partner in the 2008 Beijing Olympics. This PR plan aimed to make Chinese children ages 14 through 24 see volleyball again as an entertaining and exciting game. It was clear that digital media would be effective in reaching their target public because there are over 18 million high school students using the internet. Chinese youth is greatly influenced by star players and sports icons. The PR team decided to create an online blog which would create dialogue between star players and the fans. They also promoted viral films that made volleyball seem edgy and dangerous and there was also a volleyball chant competition that adidas sponsored which allowed for youth involvement. Research showed that the target audience increased by 16% in just a couple months. This was a successful campaign which furthered the point that networking and social media are crucial in the PR field.
http://www.ogilvypr.com/en/case-study/adidas
http://www.ogilvypr.com/en/case-study/adidas
PR for the homeless
After reading the WashingtonPost today, I came across this story about a man who is homeless and uses facebook as a tool in his campaign to help others who are homeless as well. He posts links to articles about poverty and help for the disadvantaged, how to give during the holiday season, and other information he feels to be very helpful.
The article, though a bit lengthy for a news article, is a great read in how Eric Sheptock used facebook and twitter to be an advocate for homeless people. Though he has no official job title, I found him to be a great public relations advocate.
To read the article, click below:
http://www.washingtonpost.com/wp-dyn/content/article/2010/12/12/AR2010121203509.html?sid=ST2010121203831
9 Reasons to Hire a Public Relations Firm
When searching through the Public Relations Forms website, I found this posting which I found to be very true. It discusses nine reasons why company's should hire a PR Firm.
9 Reasons to Hire a Public Relations Firm
1. Tweet Me
One of the reasons that public relations has been validated so emphatically by the business community is the rapidly evolving nature of communications itself.
In a word: Digital.
The “What” (information) may essentially be the same, but the “How” keeps changing. Companies today need a combination of communications counselor, navigator and interpreter to do it right.
Today’s public relations firms have the expertise and experience to help clients maximize social media platforms such as blogs, Twitter, YouTube, Facebook and many more social media networks.
2. Ever Ready
Monitoring the conversations taking place about your company and preparedness to act on negative or potentially damaging news can be a daunting task along with one’s everyday job. Firms provide a critical perspective for their clients, keeping them abreast of all manner of news and chatter, advising them on the best ways to respond, or in some cases to simply listen.
The new tools/platforms, specifically the power of search engines, have also upped the ante when it comes to reputation. Consider the public relations implications of this quote, taken from a 2007 Wired article, “Google is not a search engine, but a reputation management system.” Others have posited that we are indeed moving from the Information Age to theReputation Age. A 2007 article in Business Week showed how public relations could effectively measure, and help support and guard, reputation.
The stakes have never been higher for companies that must perform in a virtual fishbowl. Public relations firms as an extension of the clients’ staff are ever ready to offer the kind of client service that achieves agreed-upon outcomes.
3. Objective Expertise: Today’s sophisticated public relations firms can offer a wide variety of specialized expertise – market intelligence that can be difficult to bring in house. Public relations firms are some of the specialized consultants that provide critical outside perspective.
From crisis managers to corporate reputation experts who know how to mitigate risk, today’s public relations firms objectively counsel all types of organizations across the full spectrum of communications programs.
Objectivity is an important part of providing smart public relations counsel. Businesses profit from having not only the expert advice of its public relations firm to call upon, but also their unvarnished and experienced outsiders’ perspective.
4. Stakeholder Engagement and Influence: Who you know is important, but so too is the “diplomacy of interaction.” Public Relations firms can significantly bolster a company’s ability to engage key stakeholders such as employees, online influencers, community leaders, shareholders and public officials, counsel that includes -- but goes far beyond -- how to speak to the media. And depending on need, many firms today have global reach.
Public relations firms excel in researching, identifying and communicating with the online and offline ‘influencers’ who are important to a business’s success.
5. Storytellers: Public relations firm have a legacy of integrating the voice of the customer into communications.. Voice of the customer (VOC) is an important concept today and PR practitioners are highly suited for gathering customer input and reflecting their stories in their true voices. Trained as professional advocates, the ability to persuade through clear explanation is at the top of the hierarchy of skills PR firms offer their clients, while also helping to identify the most appropriate spokesperson for the task.
“In all this clutter and fragmentation, it falls to public relations professionals to lead companies into this conversation between consumers, mainstream media, employees, analysts, investors, bloggers and competitors around brands.”
-- -- Sir Martin Sorrell, CEO, WPP (speech: “Public Relations: The Story Behind a Remarkable Renaissance,” IPR dinner, November, 2008)
Public relations firms provide their clients’ third party credibility from “earned” media – the classic strength of public relations vs. other marketing functions – is more highly valued as marketing noise increases, the credibility that public relations and editorial provide cuts through the clutter.
Agency personnel are expert content creators who author Web sites, speeches, bylines, position papers, op-eds, brochures, Q&As and, of course, press materials.
6. Creative Platforms: Whether it’s figuring out the most appropriate message to present to the media, or developing a comprehensive communications strategy, clients want the best idea, period.
Creativity often inspires and informs the communications strategies proposed by public relations firms. This flow naturally to the tactics implemented in public relations campaigns, such as events, web design, experiential marketing, collateral material, and the always-important media relations.
The “earned” media aspect of public relations – unlike the “paid for” placement of other marketing disciplines – has to meet a very high, built-in standard. It must pass through the skeptical filter of producers and reporters before it can reach the public. Producers, reporters and bloggers evaluate each public relations tactic and pitch, then decide whether it’s important, interesting and – ultimately – newsworthy to their audience.
That’s a very high bar. But it forces the public relations firm practitioner to continually hone the communications relevance of every marketing public relations campaign, public affairs initiative and crisis response.
7. Speed to Market: Public relations firms are built for speed and are conditioned to work in the 24/7 Information Age. Just as they were configured to work with traditional media’s deadlines and requirements back in the day, today’s firms have incorporated the ethos – and the dialect - of the digital age into their workplace culture.
8. It makes financial sense: In relationship to the cost of doing business, public relations is extremely cost effective. For organizations to develop in-house specialization, the cost can be prohibitively expensive; firms which represent a myriad of client industries, geographies and cultures are able cross-pollinate ideas providing richer thinking that can be tapped as needed. Public relations firms are also able to provide peak-load capacity, which can scale up or down as programs ebb and flow.
9. The risk of inaction: The market has never been more fluid, information has never moved so fast, nor reached so many people who form and test their perceptions more quickly than ever. When it comes to communications in general, and implementing a public relations strategy specifically, doing nothing is often not an option for any serious business or organization. Today’s public relations firms work at the highest level of strategic consultation throughout the organization down to the critical ‘tactical’ work in the trenches and online, making sure the client is prepared and competitive.
All of these reasons go straight to what is using in a successful PR campaign. In most campaigns you need to be put your information in the digital world to get a larger audience engaged. You need objectives that you know are timely, attainable, ambitious, and with a goal attached. You need to be able to voice your campaign. You need creative platforms/tactics in disseminating the campaign. Are you need to do all of this in a timely manor (aka creating a calendar with dates that you will execute your campaign)
Should Shape have apologized?
Roughly a month ago, Shape Magazine was highly criticized for placing a 'homewrecker' on the cover of their magazine.Country singer LeAnn Rimes was the cover of the October issue just months after the media discovered her affair with married actor Eddie Cibrian.
After receiving complaints from people who were subscribed to the magazine, editor-in-chief Valerie Latona issued an apology email to those who complained. Part of the email read as follows:
“You are all in good company (why I’m emailing you all together) as you all agree Shape has made a terrible mistake in putting LeAnn Rimes on the cover,” ... “Please know that putting her on the cover was not meant to put a husband-stealer on a pedestal – but to show (through her story) how we are all human."
The article was meant to read as how working out strongly helped LeAnne Rimes get through a tough time in her life. Isn't that what the magazine is about? Using working out as an answer in living a healthy life style? With this in mind, I feel as though the editor-in-chief should not have apologized. They did no wrong in publishing a story about how someone enjoyed working out.
Or maybe a better solution was to think this all through BEFORE running/publishing the story.....Maybe then Shape magazine wouldn't have found themselves in a PR CRISIS.
Wednesday, December 8
The Importance of Public Relations
Recently in my Mass Comm Theory class there was a debate between some students of whether or not Public Relations is necessary. One side of the argument was that people/organizations should be able to speak for themselves and take responsibility for their own actions. One student believed that the PR field will not be around in the future.
During this debate I was reminded of a lawyer in a court case. If PR is not useful/appropriate it could be argued that lawyers are doing the same thing only in a different scenario.
PR is important for many reasons. For one thing, not everybody is able to communicate with the public effectively. A PR professional accomplishes their primary objective when they successfully create, change, or reinforce opinion through persuasion.
Not only are communication skills important, but PR professionals have to be able to manage, market, and control individuals and organizations.
If anything, I think the PR field will continue to grow in the future because there are so many different aspects involved and a variety of job opportunities to choose from.
During this debate I was reminded of a lawyer in a court case. If PR is not useful/appropriate it could be argued that lawyers are doing the same thing only in a different scenario.
PR is important for many reasons. For one thing, not everybody is able to communicate with the public effectively. A PR professional accomplishes their primary objective when they successfully create, change, or reinforce opinion through persuasion.
Not only are communication skills important, but PR professionals have to be able to manage, market, and control individuals and organizations.
If anything, I think the PR field will continue to grow in the future because there are so many different aspects involved and a variety of job opportunities to choose from.