When it comes to social media Facebook is more popular with 40-65 year olds than the college kids it was developed for. Twenty somethings are all about Foursquare and checking in locally at their favorite hotspots.
Pitching the media is no longer just about writing a press release and following up with the editor. Now we have to create personal pitch letters and take editors to lunch. It has become much more about building a relationship with editors to be able to reach them better with your pitch. Email many times today is more effective than just the phone. Press releases are good for working towards are higher SEO.
When working with clients on a campaign it is important to be honest with them and guide them through the campaign for success. Sometimes it may require going against the client wishes by guiding them to what is appropriate and in the end will have the best results for them.
Going on informational interviews at firms are productive they many times will eventually lead to a follow up interview for a position. It is important to get your head in the door and be noticed in some way. It is the little things that go a long way, this includes checking in from time to time with people who have previously interned for.
Lastly, learn to understand the news story and what is happening both in the areas the affect your clients and in the world itself. It is important to be a consumer of the media and be informed. This will in turn help yourself and your client when pitching the media.
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