RWU PRSSA Goes Bare on Campus

Four dedicated RWU PRSSA members will be competing against other universities in the U.S with PR programs  to develop a PR plan for Solo. The competition seeks to promote recycling, composting  and other sustainable practices, as well as understanding and use of  green single-use foodservice products at Roger Williams. The campaign slogan is  "Go Bare® on Campus." The prize for the winning team is $1,000, while two runners-up will each receive $500 for their Chapters.

The Solo team is made up of Rachel Lawton (SR),  a veteran of multiple PR campaigns; Brittany Vail (SR) a newcomer to the campaign trail but with several class projects behind her; Beth Manville, a former account executive for a PR project assigned in class; and Tessa Rickart, an excellent writer and editor. RWU PRSSA has an excellent track record in placing in PR contests. In 2009 they placed third in the nation in the prestigious Bateman Case study competition, and placed honorable mention in 2008,and 2007. In 2009, they also placed third for a campaign they undertook for the CW television Station.

Networking: Views from The Field

Join us for our first guest speaker of the 2009-2010 academic year, October 21st.  The focus of this seminar will be on networking. The program begins at 6:30 in GHH001.

Dr. Downes, prior to joining academia full-time, worked professionally for ten years for communications programs throughout metropolitan Washington, D.C.

He has held positions as a research associate, personnel specialist, campaign organizer, special events producer, fund-raiser, editor and writer, marketing representative, performer, and public relations director. His doctoral dissertation was titled “Messages from the Hill: A Conceptual Framework for Understanding the Congressional Press Secretary."

Learn more about Dr. Downes here

Social Media Challenge

Five RWU PRSSA members will be competing in a social media contest while at the national convention in San Diego. Participants in the competition will have the opportunity to listen to a guest speaker from Mitsubishi Motors, on public relations, marketing and the need for social media to reach targeted customers. Following the keynote speaker will be a three-hour competition to determine which team of 8–10 students can develop the most effective strategic social media campaign for the launch of a new Mitsubishi vehicle. The PRSSA/CSUF Chapter will assign teams on site.

At the competition, participants will receive an information packet to guide them to social media success. Teams will have two hours to develop an effective strategic plan that relies on social media and then will present their strategy to three social media experts who will determine the winner.

 Read more about this contest here

Picture from: http://www.mindfly.com/blog/post/2009/08/26/Social-Media-does-what.aspx