Optimism of PR Firms Despite Poor Economical Conditions

Although this downfall of the economy has been nothing but bad news for most companies, PR Firms have been able to find the light in it all. Statistics from a survey say that 63.7% PR agencies reported revenue declines from the previous year, while only 23% of firms achieved a high revenue from last year. Given these numbers, you would think PR agencies should be just as worried as everyone else but that does not seem to be the case.

As anyone in the field of Public Relations should know, PR has appeared to be a lot more inexpensive than other services, such as advertising. That alone allows for PR to become more appealing to other firms and business, especially when they are feeling the loss from the downfall of the economy. Not only have PR agencies themselves become appealing, but their knowledge in the field of social media has as well.

Traditional media outlets have become too expensive, forcing business to look to outlets that are more individual such as Twitter, Facebook, Blogs, LinkedIn, etc. Therefore, the strategy businesses use in order to reach their audience has changed but the fundamentals are still the same. These fundamentals are something that are said to be "mastered by professional public relations practitioners".

Overall, the downfall in the economy has simply transformed the way in which business are to communicate with their audience, therefore creating an increase in the demand for PR services.