Social Media: A Succes or Failure?

Social Media seems to be a growing fad among many companies. These companies have looked to social media in order to advocate their selves, products or services. For some employers, it even comes down to who is most familiar and adept with the most popular social media today. Whether social media is actually beneficial is a question that has just recently been brought about.

Social Networks are not popularly used as a resource for shoppers online. According to a recent survey, a majority of consumers do not visit retailer pages on Facebook or Twitter. When consumers do follow or ‘friend’ brands or companies, it is to mostly to stay informed of exclusive deals or offers.

Social Media Today plays the roll of devils advocate by bringing up questions that are not thought about by companies prior to getting involved with social media. The main question is whether the limited money and resources you are spending to maintain social media for your company will be made back, at the least, by the sales made at one's source of social media. Most customers are all about convenience and if your web form is not explained step by step, or they are not up-to-date with current day technology, then your attempt in using social media to reach new customers is not a success. Therefore, despite what everyone says, it would behoove your business to weigh the costs and benefits of a social media source before investing your resources into maintaining one.