Facebook now reaches more than 50% of Americans who are online according to the chart below, by comSource. This chart shows that social media is the new media in some ways that in order to reach your public many times you need to head to the internet. Yet, this chart begs the question how should your campaign focus from a social media perspective do you use Facebook, Twitter, Linkedin, Blogs, etc, or because of this chart should the focus really be on the use of Facebook alone. In my opinion the best approach is to use Facebook, especially for a campaign is as your main hub of information and then you that page to link your "friends" or users to all of your other social media by the use of share buttons, just like I will after this post is finished. What are your opinions on how Facebook should be used in social media or a PR campaign.
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