Daily circulation at many of the U.S.'s largest newspapers fell during the six months ended in September, adding to the industry's woes caused by weak advertising and competition from a swath of digital technologies, according to the Audit Bureau of Circulations.
Average weekday circulation for 635 U.S. dailies dropped 5%, based on a cumulative average for the period ended Sept. 30, from a year earlier. The decline follows year-to-year decreases of 8.7% in the six months through March 31 and 11% through Sept. 30, 2009. Sunday circulation for 553 Sunday papers was down 4.5% in the latest period.
The figures were released Monday by a publishing industry group, the Audit Bureau of Circulations, and reflect figures from many, though not all, U.S. newspapers. Three of the country's 25 largest papers posted declines of at least 10%.
Among the country's largest papers, the sharpest drops were at the Newsday, owned by Cablevision Systems Corp. (CVC), where circulation fell 12%, and the San Francisco Chronicle, owned by Hearst Corp. Its circulation declined 11%.
Newspaper circulation has been declining for decades, but the pace has picked up in recent years, as more readers turn to a range of digital media and as some publishers have drastically curtailed the distribution of their papers or abandoned print partially or altogether for the Internet.
Read more: US Newspaper Circulation Continues To Fall, Though Moderates - Investing - Dow Jones Newswire - SmartMoney.com http://www.smartmoney.com/news/ON/?story=ON-20101025-000211#ixzz13g596p4l
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