Using Word-of-Mouth Marketing to Win, Ethically

This article was orignally published on PRSAY

The rules of the game have changed. No longer is consumer behavior driven exclusively by traditional marketing and advertising, or by the influences of mass-media opinion-leaders.
Today those consumers are making decisions after hearing the opinions of peers, friends and even strangers. Most often, those new, powerful lay-influencers make their opinions known online, completely outside the influence of traditional public relations.

This developing behavior among consumers presents both a dynamic challenge and emerging opportunity for marketers and public relations professionals. As the influencer-centric movement gains momentum, professionals in our industry have been identifying ways to capitalize on this new behavior, and rally around a need to revisit our professions’ ethical guidelines to ensure we share a strong foundation of high ethical standards in this new space.

Can we adapt the ethical guidelines our professions have created for our work in the more traditional aspects of our trade to this new, evolving world of social media? And then, can we concurrently recognize the tools and tactics of this new approach change at dizzying speed, while still harnessing the power of social media to affect behavior among our target audiences?

Let me take this from the conceptual to a nuts-and-bolts application. Let’s say you see a Facebook conversation about your client or your company. Can you join that conversation? If you do, must you do so under your real name? Do you need to disclose that you have a professional interest in the conversation? Does it make a difference if you guild your comments as your “personal” point of view instead of your organization’s?

For many smart organizations, these may seem like fairly straightforward challenges, solved by following simple bright-line rules that most — if not all — reputable public relations and marketing agencies, along with in-house units of the same services, will agree have become standard ethical procedure. But not so long ago, platforms like Facebook were in their infancy and it wasn’t so clear. And by extension, as new applications evolve these bright lines will inevitably become blurred.

That is bound — if not certain — to happen again.

Some of our challenges lie in the certainty that technology will continue to change at an alarming rate. We now use the same tools for business intelligence as we do for our personal lives. As we continually find new uses for existing platforms, net-new tools will continue to enter the market daily.

Add to this the democratized nature of this technology — communication tools that were once in the hands of communications professionals are now readily available to line-staff employees, who often don’t draw distinctions between personal posts, and posts commenting on their employer, the competition or the competitive environment. In effect, employees become instant spokespeople — for better or for worse — by simply entering into online conversations with the click of a button.

This is just the beginning of a wave of new challenges faced by our industries and the influences on social media are boundless and perhaps even unknown.

My organization, PEMCO Insurance, was an early adopter of social media, and through its use, has gone a long way to level the playing field against larger, better-funded competitors. But we’ve also worked hard to follow the best practices in the ethical use of social media. The Word of Mouth Marketing Association (WOMMA) and other professional groups, like PRSA, are constantly helping organizations address these issues, while simultaneously establishing best practices for navigating this changing space.

WOMMA continually puts ethical communication and disclosure standards at the top of its priority list. Its set of engagement guidelines is an evolving document revisited annually. PRSA has a similar Code of Ethics that governs many of the same issues and applies parallel principles to solving ethical engagement dilemmas.

These are good standards to use and follow, but with due respect to WOMMA and PRSA, no matter how hard these organizations try, they won’t be able to keep up with change. We will all need to find ways to govern our own behavior. Ethically driven companies will need to rely on the core principle — the common DNA — shared by WOMMA and PRSA: transparency, honesty and disclosure.

If, as practitioners, we don’t police ourselves, and continue to help organizations like PRSA and WOMMA set reputable standards, I’m afraid the outcome will not be pleasant.

The Federal Trade Commission has been exceedingly effusive in praising WOMMA for its role in setting standards and guiding the conversation. PRSA has received similar praise for its efforts, as well. But it only takes a handful of bad actors to change that relationship. If, as an industry, we fail to follow that ethical line, we could find ourselves hamstrung by regulations, restrictions and subject to higher risks of civil litigation. If that comes to pass, my fear is the “good guys” in the industry will give up the fight, leaving the practice of social media to the outlaws.

Professional Advice

In December after visiting several PR firms we learned some great information from professionals working in the industry.

When it comes to social media Facebook is more popular with 40-65 year olds than the college kids it was developed for. Twenty somethings are all about Foursquare and checking in locally at their favorite hotspots.

Pitching the media is no longer just about writing a press release and following up with the editor. Now we have to create personal pitch letters and take editors to lunch. It has become much more about building a relationship with editors to be able to reach them better with your pitch. Email many times today is more effective than just the phone. Press releases are good for working towards are higher SEO.

When working with clients on a campaign it is important to be honest with them and guide them through the campaign for success. Sometimes it may require going against the client wishes by guiding them to what is appropriate and in the end will have the best results for them.

Going on informational interviews at firms are productive they many times will eventually lead to a follow up interview for a position. It is important to get your head in the door and be noticed in some way. It is the little things that go a long way, this includes checking in from time to time with people who have previously interned for.

Lastly, learn to understand the news story and what is happening both in the areas the affect your clients and in the world itself. It is important to be a consumer of the media and be informed. This will in turn help yourself and your client when pitching the media.

A Though on Bloggers

Peter Himler, principal with Flatiron Communications LLC and a blogger, says certain blogs have the capacity to drive national and global awareness online. 

“Others are negligible in terms of their influence,” he said. “Today’s PR pro must know which are which.”

Bottom line, before issuing a story or taking a call with a blogger: read their blog.

Issuing Press Passes for Events

This article originally appeared in PR Tactics, Joan Stewart

Regardless of what business you’re in, if the media cover your event—particularly if you’re serving great food and featuring big-name entertainment—you need to know how to deal with the gate-crashers.

After more than a decade managing PR for the Diabetes Research Institute Foundation in Hollywood, Florida, Lori Weintraub turned into a grizzled gate-keeper at the foundation’s glitzy special events, always on the lookout for moochers posing as journalists.

Weintraub learned how to spot a fake years ago. A man and woman pretending to be from the media got into the Feast Among the Grapes, the foundation’s annual food and wine tasting fund-raiser in Miami that attracts up to 1,400 people. Each arrived separately and presented credentials for what turned out to be two phony media outlets. Once inside, they joined up and enjoyed the rest of the night eating and drinking at one of the hippest happy hours in town, never intending to write about it.

“We didn’t realize it until after it had occurred,” she said. “You definitely live and learn.”Then there was the couple claiming to be from Black Entertainment Radio in New York that showed up to “cover” an event sans camera or notebook. She turned them away. And the guy with a phony press pass who was able to sneak by the registration table at Feast Among the Grapes? He was eventually discovered and escorted to the door by security. “Now we have a media list,” Weintraub said. “Anyone who wants to cover an event has to get clearance beforehand. If they’re not on the list, they’re not allowed in. I’ve turned away more people than I can count.”

Fake press passes abound at restaurant and theater openings, sporting events, music festivals, political rallies, celebrity parties and even crime scenes. With a decent computer and color printer, almost anybody can crank out an official-looking pass within minutes.

If that sounds like too much work, you can claim to be a freelancer and, for $85, become a member of a group calling itself the National Press Association. Within 72 hours of paying your membership fee at NationalPressAssociation.org, the NPA will rush you your press pass with neck band, a wallet card, a membership certificate, and even a rear view press identification decal. But when you apply, you don’t have to present any supporting materials to show that you’ve written or sold any articles.

Spotting the phonies is particularly difficult on today’s media landscape where freelancers abound and even bloggers are asking for the same preferential treatment as traditional media.

Experts offer these tips for making sure that media entering your event are who they claim:

• Always insist that, well before the event, the media apply for press credentials that you issue. Otherwise there’s no surefire way to spot a fake. Once you have a list of credentialed media, use it at check-in.
• Be vigilant about your due diligence. Ask freelance writers and photographers for their website URL, and copies of published articles or photos on specific topics. At the giant BookExpo convention held each year, freelancers applying for press passes must show clippings of articles or reviews they have written specifically about books or the publishing industry.
• If you’re in the travel and hospitality industry and you host familiarization trips, you can insist that freelancers must be members of the Midwest Travel Writers Association or the Society of American Travel Writers. If you’re suspicious, post questions at your industry’s Internet discussion boards and ask your colleagues for feedback on a particular freelancer.\
•  Staff the sign-in table at your events with seasoned pros, not administrative assistants. The veterans are usually able to recognize bona fide media.
• If bloggers want press credentials, read their blogs

Paid Social Media Internship in Boston

Marketing Media Guru is looking for marketing interns that are self motivated, diligent, proactive and most importantly passionate about working on new and exciting projects.

Marketing Media Guru is an innovative marketing company that is currently developing three products: free online university, a website builder for small businesses and video community for filmmakers. A website builder is a product that allows small businesses to create personalized web presence in cost-effective way. In the media saturated marketplace, the traditional marketing as we know it in: brochures, radio, yellow pages, newspapers and even TV, does not work, hence a lot of small businesses are going bankrupt as a result of lack of proper marketing communication. In order to succeed in today’s marketplace, it is imperative for small businesses to have a website that shows up high on Google search results and is popular on social media. That’s what we are solving! We are building a tool that will change the way small business reach their desired audience online in a cost and time effective manner, and we WANT YOU to be part of this dream. If you love making change, social media and want to be part of new and exciting startup, then this is your chance to join an awesome team.

The company is looking for dynamic, hard-working people that want to gain valuable experience in business-to-business marketing, online marketing and learn about web development. This marketing internship will prove to be an incredible experience for anyone going into the marketing field.

As a marketing intern you will learn how to work with the Wordpress, Joomla, Flash and HTML/CSS. You will have the opportunity to work with clients directly and will learn how to establish and maintain long term relationships. You will learn how to market on Facebook, MySpace, Twitter, YouTube and many other social media websites. By the end of this internship you will be able to develop your own professional websites, market them online and know how to work with small business owners.

This is going to be an extremely exciting and challenging internship as you are going to be the key person that the company is going to rely on many important business tasks. This internship is an incredible resume booster.

We are looking for interns who are creative, passionate and motivated to learn. This is a paid internship at $20 an hour. The work can be performed from home.

Requirements:
• Excellent verbal and written communication skills.
• Self-motivated, with a solid independent work ethic
• Must have a go-getter attitude and a willingness to do what it takes to gain the experience you need
• Business management and/or marketing majors preferred but open to all genuinely interested in a career in sales & marketing


Compensation:
• $20 an hour!
• A ton of real world experience
• In depth knowledge of social media marketing and SEO (Search Engine Optimization)
• Working in unstructured environment and ability to manage your own time to meet tight deadlines
• Incredible Resume Booster

If you meet all of the qualifications for this position and are looking for a high profile position with plenty of room for growth and leadership, this is the position for you.

To apply, please send a cover letter and resume to jobs (at) mediamarketingguru.com or reply to this e-mail. We are looking forward to hearing from you!

Corporate Communication

Job Objective: Ability to professionally write and market a B2B company. Initiate & coordinate all PR related efforts (Full Time, Salaried Position). Reports to: Marketing Manager

KEY RESPONSIBILITIES:

Writing:

• Write copy for customer facing written materials (i.e. quarterly email newsletter, etc.)
• Ability to understand and relay technical information such that they can communicate tech tips as well written, informative pieces
• Improve copy on our website and in our printed materials

PR:

• Establish and maintain cooperative relationships with contacts at industry publications
• Write and communicate all press releases (new products, new catalog, new technical information, etc) to our contacts at industry publications
• Monitor editorial coverage in industry publications & solicit increased representation in publications
• Monitor our competitors’ editorial coverage and online presence

Online:

• Become an active participant in online industry-specific forums, offer our company’s product as a helpful solution to problems and represent the brand well
• Determine which social media outlets we should be active on, set up and maintain those accounts
• Determine the most influential tweeters and bloggers in the industry and follow them, establish a cooperative relationship
• Follow up on Google alerts if necessary
• Maintain our established Pay Per Click advertising campaign on the major search engines
•  Remarketing Website:
• Respond to / follow up with comments, success stories & product reviews
• Determine where video should be utilized in order to better communicate our product and our brand

EDUCATION, EXPERIENCE, SKILLS:

• 4 year degree in a related field of study (i.e. journalism, communications, marketing or business)
• 2 – 3 year of experience in a related field is a must
•  Demonstrated creativity and passion for online B2B marketing
• Experience with marketing analysis & reporting tools
• Exceptional communication skills, both written and verbal 
• Maturity, ambition, organizational skills, ability to multi-task and think proactively
• Advanced computer skills including: Microsoft Office (Excel, Word, Outlook)
   Knowledge of the manufacturing industry is helpful but not mandatory 

Apply here

Entertainment Internships in Boston

StyleFixx Premier Shopping Events is looking for Fashion Research/Marketing Interns for Winter/Spring 2011!

Interns will be introduced to the StyleFixx operation and play an integral part of creating the Spring 2011 StyleFixx Events in Boston and New York City. In addition to witnessing and participating in the running of a multi-city fashion event that hosts 2,500 women per event, interns will also work directly with important clients from national beauty and fashion related companies.

We are looking for at least 2nd year students with an interest in and knowledge of fashion, who are adept in research, phone communication, and customer service skills.

Interns will be required to complete a minimum 15 hours per week. Schedule is flexible but hours will take place between Monday through Friday. This internship is unpaid with the opportunity to move into a paid position after the internship has been completed.

Please email your cover letter and resume here. Qualified candidates will be contacted for interviews.

Account Associate - FREELANCE

The Account Associate assists in the Marketing and Project Management of marketing initiatives across all channels that meet client objectives. Marketing Associates will gain valuable experience and a practical foundation in project/budget planning and management and in client/creative management. You will be a part of both the Marketing and Delivery capabilities and be trained in and assist in both capacities. Associates support the team on day-to-day internal and client management for strategy and execution of project work.

Detailed Description

Support team on day-to-day internal and client interactions Proactively identify and solve program execution issues; involves manager and other departments as needed Prepare briefs and analysis of program results on simple programs Develop a basic knowledge of the Client’s business, industry, competitors, etc. Support upper level Marketing and Delivery team in all strategic and production endeavors, from both a thinking and administrative perspective Begin to evaluate work against the creative strategy or project brief, and making assessments as to why or why not the work is on strategy Act as support and “go-to” point for ad hoc requests from senior marketing and delivery management colleagues Schedule and attend internal reviews and ensure that work is meeting client requirements and expectations. Distribute meeting notes to the team. Manage project assets including coordination and management of content, e.g., merchant assets Lead scoping efforts for small projects Build, manage and maintain simple project schedules for offline and online projects Work to manage change requests from internal and client teams Ensure consistency and quality of Creative deliverables for assigned account(s) Assist in managing all Creative details throughout the project to ensure that action-items are accomplished on a timely and accurate basis Act as a liaison for Creative, with Marketing, Media and other departments as needed

Qualifications
• Bachelor’s degree. 6 months account and/or project management experience a plus • Outstanding organizational, communication/presentation skills • Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents • Strong interpersonal skills, demonstrate empathy and commitment to the client, proven ability to manage expectations • Fluency with Microsoft PowerPoint, Word, Excel MS Project a plus. Apply Here

PR Professional Needed

Does the challenge of growing a national brand excite you? Are you interested in getting involved in the Mega trends of healthy lifestyle - wellness - fitness ? Are you interested in Ergonomics? Can your work effectively within traditional PR while at the same time think about how to bring social media into a world where it has not yet taken hold.

Do you want the opportunity to really get in on the ground floor and make a huge impact?

We want to hear from you. We are VarierUSA - the exclusive North American distributor for Variér furniture.

Formerly known as Stokke, and creators of the Original Kneeling chair, the Variable balans - Varier stands ready to re-introduce this brilliant and time tested concept to a whole new generation. The iconic Variable was just named as one of "50 designs that changed the world".

We are looking for the right person to come in and assist the CEO and Marketing Director in developing and implementing a traditional PR effort directed initially at top tier influencers within the realm or ergonomics and human factors.

The individual or individuals will have direct communication with the CEO and Global marketing team and will have hands on responsibilities. Initial task will be working to identify top publications and resources within the ergonomic and human factors community, disseminating a new whitepaper, getting articles written...and possibly proving interest through new media channels.

The ideal candidate will have the ability to work independently and in cooperation, and have a passion and desire to learn and achieve. The ideal candidate will also be reliable, professional, have an understanding of social media and possess excellent verbal and written communication skills.

A major plus would be any candidate with a background or experience in technical writing and/or freelance journalism

We will consider either part time or internship candidates with the potential for working toward a permanent opportunity if so desired.  Apply here.


Please respond with a personalized note outlining your interest, relevant experience and why in specific terms you feel this is your opportunity. Hiring Organization: VarierUSA

Music Booking Agency

International Music Network is an international marketing company specializing in the booking and management of tours for artists who represent the highest level of musical and artistic expression in their respective genres. IMN's foundation is based upon respect and compassion for the world's music and arts, with a desire to contribute to the cultural growth and awareness of the global audience. For nearly two decades IMN has established and maintained its reputation as one of the most respected boutique agencies for jazz, world, and other progressive musical idioms in the world. The goal for the company and its employees continues to be to create a different way of being an agency in the music business - one whose primary focus is to allow a full cultural and artistic exchange amongst the global community and worldwide audience of music enthusiasts.

The IMN internship program offers students the ability to gain invaluable exposure in the touring/concert booking aspect of the music industry.

As a company of diverse individuals coming from different backgrounds, IMN offers a unique atmosphere that promotes entrepreneurial growth amongst team building. We are looking for dedicated individuals that are hardworking, professional and personable.

Tasks include (but are not limited to):
Marketing research, Internet Marketing, National/International venue and festival research, assisting in calling venues for ticket counts/compiling spreadsheets, assisting with promotional mailings, assisting both Domestic and International Tour Coordinators. General duties also include faxing, filing and data entry.

Candidates should possess good organizational skills; professional phone skills; *computer skills; attention to detail; strong interest in the music business, specifically in concert production within the jazz, roots and world music idioms (knowledge/interest in the preceding genres a plus). Candidates must be willing and able to commute to Gloucester, MA.

*Technology Skills Required: Must be computer literate with strong knowledge of PCs, Microsoft Word, Excel, Outlook and the Internet. Knowledge of Graphics and Calendar /Scheduling programs is a plus. Candidate must possess the capacity and willingness to learn new software packages.

Please send cover letter and resume to Liz@imnworld.com. No phone inquiries, please. www.imnworld.com

Work at the PR agency of the Year

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News.

MWW Group is dedicated to providing interns with the knowledge and experience necessary to launch a career in Public Relations. The internship program is designed to give students a firsthand look at the practice of public relations and the opportunities the industry offers. We invite qualified students from accredited colleges and universities to apply for an internship in one of the following specialty areas; Consumer Marketing, Corporate Communications, Healthcare, Public Affairs, Investor Relations, Financial Communications.

Responsibilities:

When the internship is completed, he or she will be able to: • Maintain media and/or analyst contact lists • Draft press releases to communicate corporate news to targeted media • Draft pitch letters and initiate media telephone calls • Monitor media coverage for news of importance to clients & their industries • Participate in account team strategy sessions • Contribute to development of communication plans for client accounts • Research client's peer companies and gather competitive intelligence • Develop compelling story ideas • Succeed in a challenging corporate environment

Qualifications:

We are looking for both full-time and part-time interns as well as those eligible for college credits to work in our East Rutherford, NJ office location.

Marketing Coordinator

Our company is growing and our marketing efforts are growing even faster so our Marketing Manager needs someone to offload event coordination and other functions to.

We're looking for a Marketing Coordinator (entry-level, approx 0-3 yrs experience) who can be responsible for:

1) Event management -- You will be responsible for managing multiple events simultaneously. At the heart of our marketing is a technical lecture series our CTO does all around the country on a continuous basis. We also attend about 15 trade shows each year, run various webinars, and coordinate small lunch events.

2) Lead tracking -- We not only want to run marketing events, we want to know which ones work and make sure that we get good results from our efforts. Part of the responsibilities for this role will be tracking and reporting on the success of our marketing efforts.


Critical Skills Required -- We're not putting a lot on this list, but the skills listed here are truely fundamental to the role:

1) Detail-oriented -- You really must be incredibly detail-oriented and thorough. If you aren't, you will be miserable and so will we!

2) Very well-organized -- You must be able to multi-task and manage multiple events over long periods of time.

3) Numeric - You must be able to put together a budget and post-event reporting so we can measure the effectiveness of our efforts. In short, you need to be solid in Excel and organized.

4) Good communication skills -- You will be interacting with dozens of internal and external people we work with to run marketing events.


Additional Skills Desired but not Requried:

1) Layout and design skills - It would be ideal if a candidate were proficient with Illustrator and could layout signs, flyers, and basic designs for giveaways like t-shirts, etc. We're open to training someone too if all else is ideal.


The Opportunity:

What we can offer is competitive compensation and great benefits, a great company culture, and the opportunity to really stretch and grow your skills. You would be given as much responsibility as you could handle. In fact, we'd like to find someone who could grow into other aspects of the marketing functions over time such as demand gen, content creation, relationship management, etc.

In short, we're a growing company where people can rise to whatever level they are able.

How to Apply:

If you are interested in this position, please mail your resume and a detailed cover letter addressing the qualifications we are looking for to: Marketing Coordinator Position, Cambridge Computer, 271 Waverley Oaks Road, Waltham, MA 02452. We'd welcome samples of any artwork or writing you have done in the past as well, however please do not send originals as we cannot return them.

The quality of your submission will reflect on you significantly. Please apply thoughtfully as we cannot entertain applications from people who simply mail resumes and cookie-cutter cover letters; it just wastes your time and ours. Thank you in advance for taking the time to apply and best of luck in your career search.

To learn more about our company and career opportunities, please visit our website at:
www.cambridgecomputer.com and to learn more about our technical lecture series you can click here: www.cambridgecomputer.com/seminars.cfm

Public Affairs Internship

Great internship available for company with multiple office.

MWW Group prides itself on the diverse and talented team that has made it what it is today: one of the nation's top ten public relations firms. From the beginning, the diversity and exceptional talent of our team has distinguished us from the rest of the pack. We foster a culture of excellence. We empower our people with the resources they need to make the most of their collective experience and individual skills. And the results simply outshine the work of everybody else out there, so in a continuing effort to expand our reach and diversify our team, we have launched the formal Internship Program. The program is designed to encourage all students to pursue careers in public relations, with the objective to recruit qualified students from accredited colleges and universities for part-time and full-time internships for the following practice areas; Investor Relations, Public Affairs, E-Business and Technology, Crises Communications, Media Relations and Consumer Marketing.

Responsibilities:

MWW Group is dedicated to providing our interns with the knowledge they'll need and the experience necessary to succeed with a career in Public Relations. When the internship is completed, he or she will be able to: • Maintain media and/or analyst contact lists • Write news releases to communicate corporate news to targeted media • Draft pitch letters and initiate media telephone calls • Monitor media coverage for news of importance to clients & their industries • Participate in account team strategy sessions • Contribute to development of communication plans for client accounts • Research peer companies to gather competitive intelligence • Develop story ideas • Succeed in a challenging corporate environment • Ability to multitask and work in a fast-paced environment

Qualifications:

We are looking for paid full time interns as well as interns eligible for college credit. Please specify which type of internship you are seeking in a cover letter. Please visit our site to submit your resume, job code 1330. https://jobs-mwwgroup.icims.com/jobs/1330/job

Social Media Job Near NJ

Social Media-PR Associate

About the Job

Junior position with leading Long Island firm for an experienced, energetic, self-starter to suport client work, social media accounts, and work as part of a dynamic, well-established team.​ Local candidate preferred.​

Primary Responsibilities:
Build, maintain and monitor Facebook, Twitter, YouTube, FourSquare and Blog networks for the firm and clients
Write press releases, media alerts, bios, fact sheets, pitch letters
Distribute press materials, reach out to media, handle pitching of client news, events, and announcements
Conduct research of a client’s industry, media network, and audience
Build and maintain local and national media lists of weekly, daily, broadcast, online and blog contacts
Assist with media relations and behalf of client events throughout New York, Connecticut, and New Jersey
Monitor media to report coverage to clients
Build and maintain SEO strategy for firm and clients

Excellent knowledge of social media and how to implement strategies, develop content, and maintain a strong influence
 Proficient in computer software (Word, Excel, PowerPoint, Windows Movie Maker)
Ability to work independently while supporting team goals
Strong attention to detail and ability to multi task

Bachelor’s degree and a minimum of one year of public relations experience, preferably in an agency setting – or comparable experience through professional internships in the Social Media-Public Relations fields (general marketing background will not be considered).​ 

Go Here to apply or get more info.

Copywriter job in Dallas Tx.

As a Copywriter/Content Manager you would also:

• Write copy for integrated marketing campaigns, including PR, website, brochures, direct mail, advertising, PowerPoint presentations, newsletters, blogs, corporate communications, signage and other marcom materials, ensuring consistency with brand voice
• Manage all web content, including new product additions, updates, etc., to ensure accuracy
• Research market needs and competitive landscape to ensure effective messaging
• Collaborate with external PR agency to develop PR (press releases, case studies, articles, award submission) that supports the overall marketing strategy
• Manage and participate on relevant social media and networking portals to support our products and monitor competitive marketing efforts
• Work with internal departments as communication support in writing, planning and executing communication materials
• Assist in marketing and advertising strategy development 
• Recommend and implement efficient department procedures as the first marketing team member

About CardLab
CardLab is a leading provider of prepaid cards in the US.  CardLab currently owns and operates GiftCardLab.com, IncentiveCardLab.com, Buxx.com, PAYjr.com and soon to launch PrepaidCardLab.com and RewardCardLab.com.  In addition, CardLab provides technology services to financial institutions wanting to offer prepaid products to their customer base. 

Go here for more info

PR/Social Media Assistant

USND&P is a full-service advertising agency with headquarters in Richmond, VA. We can trace our roots back to the 1960’s - when advertising was hip, mini's were micro and real Mad Men roamed the Avenue. Thanks to the roots of our leadership and the talent and commitment of our associates, we’ve grown to six offices spanning four states – with clients across the country in various industries.

YOUWe’re looking for someone to grow with us in our Richmond office. As a PR/Social Media Assistant, you’ll need to be a problem-solver, detail-oriented, focused, creative and flexible. You’ll handle various public relations responsibilities, from drafting and distributing press releases to managing contact lists. You’ll also be part of our social media team, helping develop content, and maintaining and reporting on various social media outlets/channels. You’ll need polished people skills - you’re going to have a lot of public interaction, from answering the phones to engaging online. In addition to juggling, it would be nice if you’re good at finding things (sometimes marbles get lost!).

QUALIFICATIONS:

· Degree focused in Public Relations (or Communications, Marketing, Advertising, similar track)

· Understanding of basic public relations principles and ethics, and press release development (include any internship experience) following AP Style guidelines

· Familiarity with and (ideally) experience using the largest of the current social networking sites (Facebook, Twitter, LinkedIn, YouTube, etc.)

· Fantabulous writing skills (both traditional and thumb-driven, btw)

· Crazy-strong organizational skills

· Enthusiastic, glass-half-full personality

· Ability to thrive in a light-speed, deadline-driven environment

· Skilled in Microsoft Office™ products (Excel, Word, PowerPoint, Outlook, etc.)

· Ability to express yourself and communicate in a professional manner as a representative of the agency and our clients

This is a full-time position with a comprehensive benefits package.

(p.s. Like dogs? We do. Our Richmond office is dog-friendly. Just thought you should know some of our employees have four legs.)

TO APPLY:Please submit cover letter and resume to Shaun Amanda Herrmann, Account Supervisor at sherrmann@ndp-agency.com . NO phone calls, please.

Copywriting Job in Rhode Island

Job Code : 1140

Division : Marketing

Location : Global Corporate Headquarters
162 Middle Street
Pawtucket RI US 02860

Job Type : Full Time

Career Level : Experienced (Non-Manager)

Education : Bachelor's Degree

Category : Editorial/Writing 

 

Job Description :  Don't wait to jumpstart your career! Collette Vacations is a worldwide leader in the ever-changing travel industry. We employ over 400 people, including full-time tour managers, in 4 offices around the world, including Canada and the UK. Our company headquarters is located in a historic mill building in Pawtucket, Rhode Island, located minutes from downtown Providence.

Collette Vacations is seeking a Copywriter for our RI Office.
Responsibilities:

•  Writing advertisements, direct mail, promotions, marketing collateral and sales literature.
•  Working in conjunction with the marketing team to create ads and direct mail concepts
•  Being motivated to learn and recommend writing styles appropriate for Collette's target audience
•  Communicating with the Product Managers to write and/or copyedit and enhance tour itinerary information
•  Communicating and meeting with the outside Pr agency and acting as liaison to provide requested information
•  Assisting with Public Relations outreach when needed
• Writing promotional and/or offer copy for Ads, Magazines and Direct mail required
• Writing brochure, direct mail, and other sales & marketing collateral.

Required Skills

•  Strong writing, proofreading and copyediting skills
•  Must be organized and able to meet tight deadlines
•  5 years of writing experience - creative & business
•  Degree in English, Journalism or Communications
• We offer a generous benefits package including medical, dental, 401k, paid vacation time and more!
  

To submit your resume for this job, click here.

Spring Internships at the Museum of Science!

The Museum of Science Internship Program hosts over 200 interns each year throughout Fall, Spring & Summer semesters in a variety of departments. Our goal is to provide exceptional work-learn experiences: interns gain essential professional skills while assisting with the Mission and operation of the Museum through meaningful, authentic projects and tasks.

We have many positions open this Spring (January/February – May/June)

-        Informal Science Education (biology, cognitive science, robotics, engineering and more!)

-        Museum administration (human resources, fundraising, marketing, plus other departments!)

-        Visit our posting site for descriptions of open positions: www.mos.org (click “Internships” under “Quick Links” at the bottom)

Also, check out our FAQ: http://www.mos.org/visitor_info/about_the_museum/internships

Intern benefits include free parking in the Museum garage, proximity to the Green Line, free admission, discounts in the Museum store and café, free admission to other museums and much more!

To Apply:  

Be sure to view our up-to-date available positions on www.mos.org. We offer both paid and unpaid internships, based on programmatic and departmental funding availability. We remove positions from our site as they fill.

To apply for a specific position, send an email to interncoordinator@mos.org with the following:

• The exact internship position title in the subject line
• A cover letter detailing your interest in and relevant experience related to a specific internship position.
• A resume that includes contact information for three references.

The Museum of Science seeks to recruit, hire, develop, promote, and retain individuals from racially and culturally diverse backgrounds and persons with disabilities. We strive to create and sustain a more affirming environment for all staff, interns, volunteers, trustees and overseers. We value expertise gained at the Museum and encourage professional development and career growth. The Museum of Science is an Equal Opportunity Employer.