KEY RESPONSIBILITIES:
Writing:
- Write copy for customer facing written materials (i.e. quarterly email newsletter, etc.)
- Ability to understand and relay technical information such that they can communicate tech tips as well written, informative pieces
- Improve copy on our website and in our printed materials
- Establish and maintain cooperative relationships with contacts at industry publications
- Write and communicate all press releases (new products, new catalog, new technical information, etc) to our contacts at industry publications
- Monitor editorial coverage in industry publications & solicit increased representation in publications
- Monitor our competitors’ editorial coverage and online presence
- Become an active participant in online industry-specific forums, offer our company’s product as a helpful solution to problems and represent the brand well
- Determine which social media outlets we should be active on, set up and maintain those accounts
- Determine the most influential tweeters and bloggers in the industry and follow them, establish a cooperative relationship
- Follow up on Google alerts if necessary
- Maintain our established Pay Per Click advertising campaign on the major search engines
- Remarketing Website:
- Respond to / follow up with comments, success stories & product reviews
- Determine where video should be utilized in order to better communicate our product and our brand
- 4 year degree in a related field of study (i.e. journalism, communications, marketing or business)
- 2 – 3 year of experience in a related field is a must
- Demonstrated creativity and passion for online B2B marketing
- Experience with marketing analysis & reporting tools
- Exceptional communication skills, both written and verbal
- Maturity, ambition, organizational skills, ability to multi-task and think proactively
- Advanced computer skills including: Microsoft Office (Excel, Word, Outlook)
Knowledge of the manufacturing industry is helpful but not mandatory
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