Alternatives to Sending A Press Release

I came across an interesting article that discusses alternatives to writing a press release, unless of course the PR professional is specifically asked to write one. Research shows that more than 90 percent of reporters claim they would rather receive pitches via email. To write this email successfully you should first Google the reporters name and read their recent articles to ensure it is within the same genre as your pitch. Next, write a one paragraph personalized intro for every email. Then capture the reporter’s interest with a short and interesting pitch. Finally, make a subject line that grabs attention and describes the pitch.
Another alternative is to make a website posting, preferably on a blog post. Here you should post your pitch materials in the form of a Web article or blog post. Also, tag the post with key words and link the company’s website or other information, if possible.
Another option is to send a Tweet. After just a little practice your key idea can get across in one or two tweets. You can also send reporter’s messages on Facebook. Also, making a brief phone call to the reporter allows you to gauge their interest. The final alternative to writing a press release is offering to meet the reporter if you are both local.
Using social media is a great way to build an audience. An example of this is with the company called Blendtec. This organization makes blenders and created their own videos, posted them on their website, and used social media to inform the world and they did not use one press release. These are all useful suggestions to take into consideration before writing a press release.

Celsi, C. (2011, May 4). 6 alternatives to sending a press release | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 04, 2011, from http://www.prdaily.com/Main/Articles/8141.aspx