I came across this article and thought that it seemed relevant. It discusses blogs and whether to let people from outside company’s post to them. It brings up some goods points. If you are a smaller corporation, chances are that the person responsible for posting to a blog is also responsible for marketing, PR, direct mail, etc. Allowing other companies to contribute gives a reason for more people in your target market to return more frequently which will help your market develop a relationship with your brand. Also, having a mutual blog is another good way for companies to help each other out. This is another way to help build effective relationships. These are interesting points that I had never before took into consideration when it comes to blogging.
Johansmeyer, T. (2011, May 9). 5 ways guest blogging can add value to your company | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 09, 2011, from http://www.prdaily.com/Main/Articles/8189.aspx
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