Tuesday, May 10
Community Relations
I thought it was interesting that today (May 10, 2011) was 5th grade day at Roger Williams. The students walked around campus and got to ask questions. This is a great example of community relations because RWU is showing that they want the surrounding community to be a part of the RWU community. This seems to be an effective tactic.
Monday, May 9
Corporate Blogging
I came across this article and thought that it seemed relevant. It discusses blogs and whether to let people from outside company’s post to them. It brings up some goods points. If you are a smaller corporation, chances are that the person responsible for posting to a blog is also responsible for marketing, PR, direct mail, etc. Allowing other companies to contribute gives a reason for more people in your target market to return more frequently which will help your market develop a relationship with your brand. Also, having a mutual blog is another good way for companies to help each other out. This is another way to help build effective relationships. These are interesting points that I had never before took into consideration when it comes to blogging.
Johansmeyer, T. (2011, May 9). 5 ways guest blogging can add value to your company | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 09, 2011, from http://www.prdaily.com/Main/Articles/8189.aspx
Johansmeyer, T. (2011, May 9). 5 ways guest blogging can add value to your company | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 09, 2011, from http://www.prdaily.com/Main/Articles/8189.aspx
Wednesday, May 4
9 Things that Matter More than your GPA
In college your GPA is the determining factor for your performance at school. However, this is not the case in the real world and your GPA does not reflect how your work performance will be. First, spend time during college determining the best way that you retain information. Employees need to learn new things and you want to prove that you have retained the information. Another tip is to apply theory to real-life situations. The real world will constantly throw new situations so knowing how to adapt theory to practice is crucial. Just as students had to do when they first arrived at college, it is necessary to manage your time properly. A good way to get a job or move up in a company is to save and show your best work from college classes or internships. Keeping a portfolio is important because it is something employers will want to see and you will be able to show them some of the abilities you have. It is also important to take criticism and praise as well as hear and give feedback with colleagues. In addition, both writing and presentation skills will come in handy in the work force. Finally, get in the habit of meeting new people, nourishing relationships, and helping others by making introductions; doing this will allow you to build a great network.
I thought that the information presented in this article is both relevant and true. I believe that a person’s street smarts are much more important in life than book smarts. I am glad to see that people in the field are stating the importance of time management, writing and presentation skills, keeping a portfolio of your best work, and meeting new people and nourishing these relationships because these are all things we as students have had to learn and do during our college experience. While much of what we learn in classes will be useful for the future, it is the things we have done out of class that will help us to succeed in the future.
Johns, B. (2011, May 4). Students: The 9 things that matter more than GPA | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 04, 2011, from http://www.prdaily.com/mediarelations/Articles/8143.aspx
I thought that the information presented in this article is both relevant and true. I believe that a person’s street smarts are much more important in life than book smarts. I am glad to see that people in the field are stating the importance of time management, writing and presentation skills, keeping a portfolio of your best work, and meeting new people and nourishing these relationships because these are all things we as students have had to learn and do during our college experience. While much of what we learn in classes will be useful for the future, it is the things we have done out of class that will help us to succeed in the future.
Johns, B. (2011, May 4). Students: The 9 things that matter more than GPA | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 04, 2011, from http://www.prdaily.com/mediarelations/Articles/8143.aspx
Alternatives to Sending A Press Release
I came across an interesting article that discusses alternatives to writing a press release, unless of course the PR professional is specifically asked to write one. Research shows that more than 90 percent of reporters claim they would rather receive pitches via email. To write this email successfully you should first Google the reporters name and read their recent articles to ensure it is within the same genre as your pitch. Next, write a one paragraph personalized intro for every email. Then capture the reporter’s interest with a short and interesting pitch. Finally, make a subject line that grabs attention and describes the pitch.
Another alternative is to make a website posting, preferably on a blog post. Here you should post your pitch materials in the form of a Web article or blog post. Also, tag the post with key words and link the company’s website or other information, if possible.
Another option is to send a Tweet. After just a little practice your key idea can get across in one or two tweets. You can also send reporter’s messages on Facebook. Also, making a brief phone call to the reporter allows you to gauge their interest. The final alternative to writing a press release is offering to meet the reporter if you are both local.
Using social media is a great way to build an audience. An example of this is with the company called Blendtec. This organization makes blenders and created their own videos, posted them on their website, and used social media to inform the world and they did not use one press release. These are all useful suggestions to take into consideration before writing a press release.
Celsi, C. (2011, May 4). 6 alternatives to sending a press release | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 04, 2011, from http://www.prdaily.com/Main/Articles/8141.aspx
Another alternative is to make a website posting, preferably on a blog post. Here you should post your pitch materials in the form of a Web article or blog post. Also, tag the post with key words and link the company’s website or other information, if possible.
Another option is to send a Tweet. After just a little practice your key idea can get across in one or two tweets. You can also send reporter’s messages on Facebook. Also, making a brief phone call to the reporter allows you to gauge their interest. The final alternative to writing a press release is offering to meet the reporter if you are both local.
Using social media is a great way to build an audience. An example of this is with the company called Blendtec. This organization makes blenders and created their own videos, posted them on their website, and used social media to inform the world and they did not use one press release. These are all useful suggestions to take into consideration before writing a press release.
Celsi, C. (2011, May 4). 6 alternatives to sending a press release | Articles. PR Daily News: Public Relations News and Marketing in the Age of Social Media | Main. Retrieved May 04, 2011, from http://www.prdaily.com/Main/Articles/8141.aspx
Tuesday, March 8
"You do what, exactly?"
We all feel the frustration every now and then of someone, whether a family member, friend, or stranger sitting next to you on the subway, asks you about what you're studying. People who are able to answer, "I'm going to be a nurse" or "I'm studying psychology" definitely do not face all the questioning and explaining that those of us in the public relations field must do.
We build mutually beneficial relationships, sure, that sounds nice. But what does that actually mean? An easy way to explain what we do is by using examples.
Try this:
"I help people communicate with one another, whether they represent a single person, organization, or company. If you read a story in the Providence Journal on a new product launch, it's likely that a public relations professional shared that information with the journalist. If you went to a really large event at the Convention Center, a PR pro was probably behind it's organization and planning. Heard any great speeches lately? The talking points were probably written by their public relations workers. PR, whether for a hospital, the government, or a toy company, works to try and establish the most effective ways to engage with people to achieve the overall goals of the client."
You don't have to stress over saying every last word - or don't use that at all. The point is, we're not a solidified field (if we were, we wouldn't run into this confusion). Public relations is constantly changing, the best way to explain what you do is by providing examples. Plus, you'll get to brag a little about your work!
Free Speech Pact Leaves out Key Social Media
In recent global events the Internet has become an important link and use for journalists across the world. Many people across the world result to social media to update traditional media in times of crisis. Yet countries across the globe are trying to censor the Internet and the content available to citizens. Recently, Google, Yahoo!, and Microsoft signed a code of conduct intended to protect free speech and privacy in these countries that stress censorship of the Internet. Three years later though it has yet to attract any more companies to sign this pact.
However, sites like Twitter and Facebook opted to not sing this code of conduct. This code of conduct is meant to convince companies to up hold to their principles of free speech and choosing ahead of profit. As a PR professional questions of these companies ethical principles raise a red flag.
The major question this raise is does Twitter and Facebook favor profits over the importance of free speech or is it because they have few offices in the global market that they feel that this code of conduct is irrelevant to them. As PR professionals ethics is a huge concern for us we constantly debate doing what is right by our clients or what is right by what we believe.
An important portion of PRSA ethics is to protect and advance the free flow of accurate and truthful information, these social media companies, which are now heavily relied upon by PR professionals is not upholding to this ethic. As a PR professional what do you do? I think the majority of this would need to be addressed if the client was working in such countries that promote such censorship of the Internet because social media is such a user based tool and will vary in content depending on the country. It unfortunately is something that is probably a case by case basis which many times is how a PR professional must deal with problems related to ethics.
Wednesday, February 23
Tuesday, February 22
Monday, January 31
Using Word-of-Mouth Marketing to Win, Ethically
This article was orignally published on PRSAY
The rules of the game have changed. No longer is consumer behavior driven exclusively by traditional marketing and advertising, or by the influences of mass-media opinion-leaders.
Today those consumers are making decisions after hearing the opinions of peers, friends and even strangers. Most often, those new, powerful lay-influencers make their opinions known online, completely outside the influence of traditional public relations.
This developing behavior among consumers presents both a dynamic challenge and emerging opportunity for marketers and public relations professionals. As the influencer-centric movement gains momentum, professionals in our industry have been identifying ways to capitalize on this new behavior, and rally around a need to revisit our professions’ ethical guidelines to ensure we share a strong foundation of high ethical standards in this new space.
Can we adapt the ethical guidelines our professions have created for our work in the more traditional aspects of our trade to this new, evolving world of social media? And then, can we concurrently recognize the tools and tactics of this new approach change at dizzying speed, while still harnessing the power of social media to affect behavior among our target audiences?
Let me take this from the conceptual to a nuts-and-bolts application. Let’s say you see a Facebook conversation about your client or your company. Can you join that conversation? If you do, must you do so under your real name? Do you need to disclose that you have a professional interest in the conversation? Does it make a difference if you guild your comments as your “personal” point of view instead of your organization’s?
For many smart organizations, these may seem like fairly straightforward challenges, solved by following simple bright-line rules that most — if not all — reputable public relations and marketing agencies, along with in-house units of the same services, will agree have become standard ethical procedure. But not so long ago, platforms like Facebook were in their infancy and it wasn’t so clear. And by extension, as new applications evolve these bright lines will inevitably become blurred.
That is bound — if not certain — to happen again.
Some of our challenges lie in the certainty that technology will continue to change at an alarming rate. We now use the same tools for business intelligence as we do for our personal lives. As we continually find new uses for existing platforms, net-new tools will continue to enter the market daily.
Add to this the democratized nature of this technology — communication tools that were once in the hands of communications professionals are now readily available to line-staff employees, who often don’t draw distinctions between personal posts, and posts commenting on their employer, the competition or the competitive environment. In effect, employees become instant spokespeople — for better or for worse — by simply entering into online conversations with the click of a button.
This is just the beginning of a wave of new challenges faced by our industries and the influences on social media are boundless and perhaps even unknown.
My organization, PEMCO Insurance, was an early adopter of social media, and through its use, has gone a long way to level the playing field against larger, better-funded competitors. But we’ve also worked hard to follow the best practices in the ethical use of social media. The Word of Mouth Marketing Association (WOMMA) and other professional groups, like PRSA, are constantly helping organizations address these issues, while simultaneously establishing best practices for navigating this changing space.
WOMMA continually puts ethical communication and disclosure standards at the top of its priority list. Its set of engagement guidelines is an evolving document revisited annually. PRSA has a similar Code of Ethics that governs many of the same issues and applies parallel principles to solving ethical engagement dilemmas.
These are good standards to use and follow, but with due respect to WOMMA and PRSA, no matter how hard these organizations try, they won’t be able to keep up with change. We will all need to find ways to govern our own behavior. Ethically driven companies will need to rely on the core principle — the common DNA — shared by WOMMA and PRSA: transparency, honesty and disclosure.
If, as practitioners, we don’t police ourselves, and continue to help organizations like PRSA and WOMMA set reputable standards, I’m afraid the outcome will not be pleasant.
The Federal Trade Commission has been exceedingly effusive in praising WOMMA for its role in setting standards and guiding the conversation. PRSA has received similar praise for its efforts, as well. But it only takes a handful of bad actors to change that relationship. If, as an industry, we fail to follow that ethical line, we could find ourselves hamstrung by regulations, restrictions and subject to higher risks of civil litigation. If that comes to pass, my fear is the “good guys” in the industry will give up the fight, leaving the practice of social media to the outlaws.
The rules of the game have changed. No longer is consumer behavior driven exclusively by traditional marketing and advertising, or by the influences of mass-media opinion-leaders.
Today those consumers are making decisions after hearing the opinions of peers, friends and even strangers. Most often, those new, powerful lay-influencers make their opinions known online, completely outside the influence of traditional public relations.
This developing behavior among consumers presents both a dynamic challenge and emerging opportunity for marketers and public relations professionals. As the influencer-centric movement gains momentum, professionals in our industry have been identifying ways to capitalize on this new behavior, and rally around a need to revisit our professions’ ethical guidelines to ensure we share a strong foundation of high ethical standards in this new space.
Can we adapt the ethical guidelines our professions have created for our work in the more traditional aspects of our trade to this new, evolving world of social media? And then, can we concurrently recognize the tools and tactics of this new approach change at dizzying speed, while still harnessing the power of social media to affect behavior among our target audiences?
Let me take this from the conceptual to a nuts-and-bolts application. Let’s say you see a Facebook conversation about your client or your company. Can you join that conversation? If you do, must you do so under your real name? Do you need to disclose that you have a professional interest in the conversation? Does it make a difference if you guild your comments as your “personal” point of view instead of your organization’s?
For many smart organizations, these may seem like fairly straightforward challenges, solved by following simple bright-line rules that most — if not all — reputable public relations and marketing agencies, along with in-house units of the same services, will agree have become standard ethical procedure. But not so long ago, platforms like Facebook were in their infancy and it wasn’t so clear. And by extension, as new applications evolve these bright lines will inevitably become blurred.
That is bound — if not certain — to happen again.
Some of our challenges lie in the certainty that technology will continue to change at an alarming rate. We now use the same tools for business intelligence as we do for our personal lives. As we continually find new uses for existing platforms, net-new tools will continue to enter the market daily.
Add to this the democratized nature of this technology — communication tools that were once in the hands of communications professionals are now readily available to line-staff employees, who often don’t draw distinctions between personal posts, and posts commenting on their employer, the competition or the competitive environment. In effect, employees become instant spokespeople — for better or for worse — by simply entering into online conversations with the click of a button.
This is just the beginning of a wave of new challenges faced by our industries and the influences on social media are boundless and perhaps even unknown.
My organization, PEMCO Insurance, was an early adopter of social media, and through its use, has gone a long way to level the playing field against larger, better-funded competitors. But we’ve also worked hard to follow the best practices in the ethical use of social media. The Word of Mouth Marketing Association (WOMMA) and other professional groups, like PRSA, are constantly helping organizations address these issues, while simultaneously establishing best practices for navigating this changing space.
WOMMA continually puts ethical communication and disclosure standards at the top of its priority list. Its set of engagement guidelines is an evolving document revisited annually. PRSA has a similar Code of Ethics that governs many of the same issues and applies parallel principles to solving ethical engagement dilemmas.
These are good standards to use and follow, but with due respect to WOMMA and PRSA, no matter how hard these organizations try, they won’t be able to keep up with change. We will all need to find ways to govern our own behavior. Ethically driven companies will need to rely on the core principle — the common DNA — shared by WOMMA and PRSA: transparency, honesty and disclosure.
If, as practitioners, we don’t police ourselves, and continue to help organizations like PRSA and WOMMA set reputable standards, I’m afraid the outcome will not be pleasant.
The Federal Trade Commission has been exceedingly effusive in praising WOMMA for its role in setting standards and guiding the conversation. PRSA has received similar praise for its efforts, as well. But it only takes a handful of bad actors to change that relationship. If, as an industry, we fail to follow that ethical line, we could find ourselves hamstrung by regulations, restrictions and subject to higher risks of civil litigation. If that comes to pass, my fear is the “good guys” in the industry will give up the fight, leaving the practice of social media to the outlaws.
Friday, January 28
Professional Advice
In December after visiting several PR firms we learned some great information from professionals working in the industry.
When it comes to social media Facebook is more popular with 40-65 year olds than the college kids it was developed for. Twenty somethings are all about Foursquare and checking in locally at their favorite hotspots.
Pitching the media is no longer just about writing a press release and following up with the editor. Now we have to create personal pitch letters and take editors to lunch. It has become much more about building a relationship with editors to be able to reach them better with your pitch. Email many times today is more effective than just the phone. Press releases are good for working towards are higher SEO.
When working with clients on a campaign it is important to be honest with them and guide them through the campaign for success. Sometimes it may require going against the client wishes by guiding them to what is appropriate and in the end will have the best results for them.
Going on informational interviews at firms are productive they many times will eventually lead to a follow up interview for a position. It is important to get your head in the door and be noticed in some way. It is the little things that go a long way, this includes checking in from time to time with people who have previously interned for.
Lastly, learn to understand the news story and what is happening both in the areas the affect your clients and in the world itself. It is important to be a consumer of the media and be informed. This will in turn help yourself and your client when pitching the media.
Saturday, January 22
A Though on Bloggers
Peter Himler, principal with Flatiron Communications LLC and a blogger, says certain blogs have the capacity to drive national and global awareness online.
“Others are negligible in terms of their influence,” he said. “Today’s PR pro must know which are which.”Bottom line, before issuing a story or taking a call with a blogger: read their blog.
Issuing Press Passes for Events
This article originally appeared in PR Tactics, Joan Stewart
Regardless of what business you’re in, if the media cover your event—particularly if you’re serving great food and featuring big-name entertainment—you need to know how to deal with the gate-crashers.
After more than a decade managing PR for the Diabetes Research Institute Foundation in Hollywood, Florida, Lori Weintraub turned into a grizzled gate-keeper at the foundation’s glitzy special events, always on the lookout for moochers posing as journalists.
Weintraub learned how to spot a fake years ago. A man and woman pretending to be from the media got into the Feast Among the Grapes, the foundation’s annual food and wine tasting fund-raiser in Miami that attracts up to 1,400 people. Each arrived separately and presented credentials for what turned out to be two phony media outlets. Once inside, they joined up and enjoyed the rest of the night eating and drinking at one of the hippest happy hours in town, never intending to write about it.
“We didn’t realize it until after it had occurred,” she said. “You definitely live and learn.”Then there was the couple claiming to be from Black Entertainment Radio in New York that showed up to “cover” an event sans camera or notebook. She turned them away. And the guy with a phony press pass who was able to sneak by the registration table at Feast Among the Grapes? He was eventually discovered and escorted to the door by security. “Now we have a media list,” Weintraub said. “Anyone who wants to cover an event has to get clearance beforehand. If they’re not on the list, they’re not allowed in. I’ve turned away more people than I can count.”
Fake press passes abound at restaurant and theater openings, sporting events, music festivals, political rallies, celebrity parties and even crime scenes. With a decent computer and color printer, almost anybody can crank out an official-looking pass within minutes.
If that sounds like too much work, you can claim to be a freelancer and, for $85, become a member of a group calling itself the National Press Association. Within 72 hours of paying your membership fee at NationalPressAssociation.org, the NPA will rush you your press pass with neck band, a wallet card, a membership certificate, and even a rear view press identification decal. But when you apply, you don’t have to present any supporting materials to show that you’ve written or sold any articles.
Spotting the phonies is particularly difficult on today’s media landscape where freelancers abound and even bloggers are asking for the same preferential treatment as traditional media.
Experts offer these tips for making sure that media entering your event are who they claim:
Regardless of what business you’re in, if the media cover your event—particularly if you’re serving great food and featuring big-name entertainment—you need to know how to deal with the gate-crashers.
After more than a decade managing PR for the Diabetes Research Institute Foundation in Hollywood, Florida, Lori Weintraub turned into a grizzled gate-keeper at the foundation’s glitzy special events, always on the lookout for moochers posing as journalists.
Weintraub learned how to spot a fake years ago. A man and woman pretending to be from the media got into the Feast Among the Grapes, the foundation’s annual food and wine tasting fund-raiser in Miami that attracts up to 1,400 people. Each arrived separately and presented credentials for what turned out to be two phony media outlets. Once inside, they joined up and enjoyed the rest of the night eating and drinking at one of the hippest happy hours in town, never intending to write about it.
“We didn’t realize it until after it had occurred,” she said. “You definitely live and learn.”Then there was the couple claiming to be from Black Entertainment Radio in New York that showed up to “cover” an event sans camera or notebook. She turned them away. And the guy with a phony press pass who was able to sneak by the registration table at Feast Among the Grapes? He was eventually discovered and escorted to the door by security. “Now we have a media list,” Weintraub said. “Anyone who wants to cover an event has to get clearance beforehand. If they’re not on the list, they’re not allowed in. I’ve turned away more people than I can count.”
Fake press passes abound at restaurant and theater openings, sporting events, music festivals, political rallies, celebrity parties and even crime scenes. With a decent computer and color printer, almost anybody can crank out an official-looking pass within minutes.
If that sounds like too much work, you can claim to be a freelancer and, for $85, become a member of a group calling itself the National Press Association. Within 72 hours of paying your membership fee at NationalPressAssociation.org, the NPA will rush you your press pass with neck band, a wallet card, a membership certificate, and even a rear view press identification decal. But when you apply, you don’t have to present any supporting materials to show that you’ve written or sold any articles.
Spotting the phonies is particularly difficult on today’s media landscape where freelancers abound and even bloggers are asking for the same preferential treatment as traditional media.
Experts offer these tips for making sure that media entering your event are who they claim:
- Always insist that, well before the event, the media apply for press credentials that you issue. Otherwise there’s no surefire way to spot a fake. Once you have a list of credentialed media, use it at check-in.
- Be vigilant about your due diligence. Ask freelance writers and photographers for their website URL, and copies of published articles or photos on specific topics. At the giant BookExpo convention held each year, freelancers applying for press passes must show clippings of articles or reviews they have written specifically about books or the publishing industry.
- If you’re in the travel and hospitality industry and you host familiarization trips, you can insist that freelancers must be members of the Midwest Travel Writers Association or the Society of American Travel Writers. If you’re suspicious, post questions at your industry’s Internet discussion boards and ask your colleagues for feedback on a particular freelancer.\
- Staff the sign-in table at your events with seasoned pros, not administrative assistants. The veterans are usually able to recognize bona fide media.
- If bloggers want press credentials, read their blogs
Wednesday, January 19
Paid Social Media Internship in Boston
Marketing Media Guru is looking for marketing interns that are self motivated, diligent, proactive and most importantly passionate about working on new and exciting projects.
Marketing Media Guru is an innovative marketing company that is currently developing three products: free online university, a website builder for small businesses and video community for filmmakers. A website builder is a product that allows small businesses to create personalized web presence in cost-effective way. In the media saturated marketplace, the traditional marketing as we know it in: brochures, radio, yellow pages, newspapers and even TV, does not work, hence a lot of small businesses are going bankrupt as a result of lack of proper marketing communication. In order to succeed in today’s marketplace, it is imperative for small businesses to have a website that shows up high on Google search results and is popular on social media. That’s what we are solving! We are building a tool that will change the way small business reach their desired audience online in a cost and time effective manner, and we WANT YOU to be part of this dream. If you love making change, social media and want to be part of new and exciting startup, then this is your chance to join an awesome team.
The company is looking for dynamic, hard-working people that want to gain valuable experience in business-to-business marketing, online marketing and learn about web development. This marketing internship will prove to be an incredible experience for anyone going into the marketing field.
As a marketing intern you will learn how to work with the Wordpress, Joomla, Flash and HTML/CSS. You will have the opportunity to work with clients directly and will learn how to establish and maintain long term relationships. You will learn how to market on Facebook, MySpace, Twitter, YouTube and many other social media websites. By the end of this internship you will be able to develop your own professional websites, market them online and know how to work with small business owners.
This is going to be an extremely exciting and challenging internship as you are going to be the key person that the company is going to rely on many important business tasks. This internship is an incredible resume booster.
We are looking for interns who are creative, passionate and motivated to learn. This is a paid internship at $20 an hour. The work can be performed from home.
Requirements:
• Excellent verbal and written communication skills.
• Self-motivated, with a solid independent work ethic
• Must have a go-getter attitude and a willingness to do what it takes to gain the experience you need
• Business management and/or marketing majors preferred but open to all genuinely interested in a career in sales & marketing
Compensation:
• $20 an hour!
• A ton of real world experience
• In depth knowledge of social media marketing and SEO (Search Engine Optimization)
• Working in unstructured environment and ability to manage your own time to meet tight deadlines
• Incredible Resume Booster
If you meet all of the qualifications for this position and are looking for a high profile position with plenty of room for growth and leadership, this is the position for you.
To apply, please send a cover letter and resume to jobs (at) mediamarketingguru.com or reply to this e-mail. We are looking forward to hearing from you!
Marketing Media Guru is an innovative marketing company that is currently developing three products: free online university, a website builder for small businesses and video community for filmmakers. A website builder is a product that allows small businesses to create personalized web presence in cost-effective way. In the media saturated marketplace, the traditional marketing as we know it in: brochures, radio, yellow pages, newspapers and even TV, does not work, hence a lot of small businesses are going bankrupt as a result of lack of proper marketing communication. In order to succeed in today’s marketplace, it is imperative for small businesses to have a website that shows up high on Google search results and is popular on social media. That’s what we are solving! We are building a tool that will change the way small business reach their desired audience online in a cost and time effective manner, and we WANT YOU to be part of this dream. If you love making change, social media and want to be part of new and exciting startup, then this is your chance to join an awesome team.
The company is looking for dynamic, hard-working people that want to gain valuable experience in business-to-business marketing, online marketing and learn about web development. This marketing internship will prove to be an incredible experience for anyone going into the marketing field.
As a marketing intern you will learn how to work with the Wordpress, Joomla, Flash and HTML/CSS. You will have the opportunity to work with clients directly and will learn how to establish and maintain long term relationships. You will learn how to market on Facebook, MySpace, Twitter, YouTube and many other social media websites. By the end of this internship you will be able to develop your own professional websites, market them online and know how to work with small business owners.
This is going to be an extremely exciting and challenging internship as you are going to be the key person that the company is going to rely on many important business tasks. This internship is an incredible resume booster.
We are looking for interns who are creative, passionate and motivated to learn. This is a paid internship at $20 an hour. The work can be performed from home.
Requirements:
• Excellent verbal and written communication skills.
• Self-motivated, with a solid independent work ethic
• Must have a go-getter attitude and a willingness to do what it takes to gain the experience you need
• Business management and/or marketing majors preferred but open to all genuinely interested in a career in sales & marketing
Compensation:
• $20 an hour!
• A ton of real world experience
• In depth knowledge of social media marketing and SEO (Search Engine Optimization)
• Working in unstructured environment and ability to manage your own time to meet tight deadlines
• Incredible Resume Booster
If you meet all of the qualifications for this position and are looking for a high profile position with plenty of room for growth and leadership, this is the position for you.
To apply, please send a cover letter and resume to jobs (at) mediamarketingguru.com or reply to this e-mail. We are looking forward to hearing from you!
Corporate Communication
Job Objective: Ability to professionally write and market a B2B company. Initiate & coordinate all PR related efforts (Full Time, Salaried Position). Reports to: Marketing Manager
KEY RESPONSIBILITIES:
Writing:
KEY RESPONSIBILITIES:
Writing:
- Write copy for customer facing written materials (i.e. quarterly email newsletter, etc.)
- Ability to understand and relay technical information such that they can communicate tech tips as well written, informative pieces
- Improve copy on our website and in our printed materials
- Establish and maintain cooperative relationships with contacts at industry publications
- Write and communicate all press releases (new products, new catalog, new technical information, etc) to our contacts at industry publications
- Monitor editorial coverage in industry publications & solicit increased representation in publications
- Monitor our competitors’ editorial coverage and online presence
- Become an active participant in online industry-specific forums, offer our company’s product as a helpful solution to problems and represent the brand well
- Determine which social media outlets we should be active on, set up and maintain those accounts
- Determine the most influential tweeters and bloggers in the industry and follow them, establish a cooperative relationship
- Follow up on Google alerts if necessary
- Maintain our established Pay Per Click advertising campaign on the major search engines
- Remarketing Website:
- Respond to / follow up with comments, success stories & product reviews
- Determine where video should be utilized in order to better communicate our product and our brand
- 4 year degree in a related field of study (i.e. journalism, communications, marketing or business)
- 2 – 3 year of experience in a related field is a must
- Demonstrated creativity and passion for online B2B marketing
- Experience with marketing analysis & reporting tools
- Exceptional communication skills, both written and verbal
- Maturity, ambition, organizational skills, ability to multi-task and think proactively
- Advanced computer skills including: Microsoft Office (Excel, Word, Outlook)
Knowledge of the manufacturing industry is helpful but not mandatory
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