Recently in my Mass Comm Theory class there was a debate between some students of whether or not Public Relations is necessary. One side of the argument was that people/organizations should be able to speak for themselves and take responsibility for their own actions. One student believed that the PR field will not be around in the future.
During this debate I was reminded of a lawyer in a court case. If PR is not useful/appropriate it could be argued that lawyers are doing the same thing only in a different scenario.
PR is important for many reasons. For one thing, not everybody is able to communicate with the public effectively. A PR professional accomplishes their primary objective when they successfully create, change, or reinforce opinion through persuasion.
Not only are communication skills important, but PR professionals have to be able to manage, market, and control individuals and organizations.
If anything, I think the PR field will continue to grow in the future because there are so many different aspects involved and a variety of job opportunities to choose from.
No comments:
Post a Comment