Needed: Media Manager San Francisco Food Bank

PURPOSE OF POSITION
To create and implement a media strategy that will promote the work and raise the public visibility of the Food Bank while also increasing awareness about the issue of hunger. Identify and develop specific opportunities to place messages and stories in the media. Please submit cover letter, three writing samples and resume to: Media Manager Search San Francisco Food Bank 900 Pennsylvania Avenue San Francisco, CA 94107 Fax: 415-282-1909 Email here



DUTIES AND RESPONSIBILITIES
1) Devise and execute external communication strategies that reinforce organizational goals, mission, and messages; and develop organizational messages relevant to media interest. 2) Develop an annual media plan for print, radio and television. 3) Determine the most useful and valuable print and electronic media outlets for Food Bank messages and work to develop and place stories. 4) Create media opportunities during non peak-interest months (January through August), and locate new and different outlets to convey the Food Bank’s message. 5) Become acquainted and stay current with Food Bank food distribution programs, volunteer efforts, and special projects and activities, looking for opportunities to shape stories in ways that will earn media coverage. 6) Provide media coverage guidance and support for Food Bank food drives, special events and Advocacy programs. Coordinate logistics and media activity with appropriate Food Bank Staff. 7) Develop and execute social media strategies that build traffic and engagement on San Francisco Food Bank websites. 8) Coordinate media visits, filming opportunities, spokesperson needs. 9) Manage and coordinate public service campaigns. 10) Establish and maintain relationships with the media, including newspapers, radio and television stations, as well as specialty magazines and trade papers. 11) Develop a speakers' program, preparing and placing the Executive Director and other speakers at meetings of civic groups, conferences, association meetings and other settings. Outline speeches for Executive Director and other staff. Develop staff skills for presenting and speaking on behalf of the Food Bank. 12) Work with the Marketing Manager to update and solicit photos for the photo archive as needed. 13) Track media activities and prepare periodic reports. 14) Other duties as assigned by the Executive Director. 

QUALIFICATIONS
One to three years of professional experience in media, journalism or public relations; B.A. in journalism, communications, media or related field; Established relationships with members of the media community in San Francisco a plus. Ability to nurture existing relationships while forging new ones; Well-organized; exceptional project and deadline management abilities; Ability to work effectively in a team setting, adapt easily, think creatively and be a problem solver; Strong interpersonal skills, interacting well with individuals (staff, volunteers, and clients) from a variety of socioeconomic backgrounds in a culturally diverse environment; Efficient using Microsoft Office and electronic publishing software; Valid Driver’s License; access to vehicle preferred.