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Despite David Letterman's confessions about late-night dalliances with female staffers on his show, Dave is still Golden. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator's perspective about why he will survive this image crisis.
10.) Dave owned the story. He controlled the message and did so on his turf—behind the desk.
9.) He avoided death by a thousand cuts by being transparent and first.
8.) He said “I’m sorry” and seemed to mean it, especially when apologizing to his wife.
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