The PR department leads digital communications at 51% of organizations, while the marketing team leads it just over 40% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA.
The study broke down digital communications into several specific categories, finding that:
* PR leads blogging activities in 49% of organizations, compared to 22% for marketing
* PR leads in microblogging as well, 52% compared to marketing’s 22%
* Marketing generally leads when it comes to the e-mail marketing and SEO aspects of digital communications
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